Selling Internationally on Amazon with Expert - Kevin Sanderson
Firing The Man · with Kevin Sanderson · October 6, 2020 · 50 min
Summary
This episode features Kevin Sanderson, an expert in international Amazon sales, who shares actionable strategies for US sellers looking to expand globally. He emphasizes diversification beyond Amazon.com and provides a clear roadmap for starting with the Canadian market due to its similarities with the US, offering a low-risk entry point for significant sales uplift. Listeners will learn practical tips for navigating international selling, from inventory management to currency exchange.
Key takeaways
Start international expansion with Amazon Canada due to its operational similarities with the US and proximity to the US population, which minimizes cultural and logistical hurdles.
Expect a 10-15% increase in sales by offering products in Canada without significant changes to your core Amazon strategy.
Mitigate financial risk by starting with smaller inventory amounts for international markets and use services like Payoneer for efficient currency exchange and repatriation.
Leverage existing US Amazon reviews for products sold in Canada, as Amazon pulls reviews together for the same ASIN and UPC, simplifying listing optimization.
Prioritize diversification beyond amazon.com to build a more resilient and growth-oriented e-commerce business.
Episode 41 In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses. Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally. [00:01 - 07:11] Creating the Freedom to Reach your Dreams We introduce our guest Kevin Sanderson Kevin talks about his career background and journeyKevin ta...
What does this episode say about amazon & marketplaces?
Start international expansion with Amazon Canada due to its operational similarities with the US and proximity to the US population, which minimizes cultural and logistical hurdles.
What does this episode say about supply chain & operations?
Expect a 10-15% increase in sales by offering products in Canada without significant changes to your core Amazon strategy.
What does this episode say about finance & fundraising?
Mitigate financial risk by starting with smaller inventory amounts for international markets and use services like Payoneer for efficient currency exchange and repatriation.
What does this episode say about founder & leadership?
Leverage existing US Amazon reviews for products sold in Canada, as Amazon pulls reviews together for the same ASIN and UPC, simplifying listing optimization.
What does this episode say about amazon & marketplaces?
Prioritize diversification beyond amazon.com to build a more resilient and growth-oriented e-commerce business.
