This episode reveals how local, on-demand production can revolutionize ecommerce by enabling global reach with minimal waste and cost. Gelato’s network allows merchants to produce customized goods close to the customer, significantly reducing shipping times, environmental impact, and inventory risk. This strategy is essential for brands looking to scale sustainably and efficiently in a global marketplace.
Key takeaways
Leverage local, on-demand production networks to expand internationally without the complexities of traditional global shipping and warehousing.
Utilize print-on-demand and local manufacturing for customized products to minimize waste, reduce costs, and improve delivery times.
Explore partnerships with platforms like Gelato to access a vast network of production partners in multiple countries, enabling swift customer fulfillment.
Focus on selling globally but fulfilling locally to meet customer expectations for speed and sustainability, while also tapping into new markets.
Embrace business models that reduce reliance on large inventories and complex supply chains by producing items only when an order is placed.
On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Henrik Müller-Hansen from Gelato.Gelato is a software company that enables entrepreneurs, artists, merchants, and the creator economy to produce customized items such as art, books, and clothes locally and on-demand by connecting with production hubs worldwide.Gelato has a vast network of over 130 production partners situated in 32 countries. This network enables creators and ecommerce sellers to expand their businesses and swiftly connect with customers worldwide, while simultaneously minimizing waste, expenses, and carbon emissions. In the previous year alone, Gelato welcomed more than 25,000 new ecommerce stores last year!It's interesting to note that in 2022, 87% of our orders were fulfilled in the country where the customer resides. This gives small e-commerce businesses the advantage of reaching out to billions of prospective customers.They make it possible for small ideas to grow and impact people and the planet.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax,
What does this episode say about supply chain & operations?
Leverage local, on-demand production networks to expand internationally without the complexities of traditional global shipping and warehousing.
What does this episode say about brand & content?
Utilize print-on-demand and local manufacturing for customized products to minimize waste, reduce costs, and improve delivery times.
What does this episode say about product & merchandising?
Explore partnerships with platforms like Gelato to access a vast network of production partners in multiple countries, enabling swift customer fulfillment.
What does this episode say about shopify & ecommerce platforms?
Focus on selling globally but fulfilling locally to meet customer expectations for speed and sustainability, while also tapping into new markets.
What does this episode say about supply chain & operations?
Embrace business models that reduce reliance on large inventories and complex supply chains by producing items only when an order is placed.
