This episode dives into how ecommerce brands can genuinely integrate social and environmental responsibility into their core business model by becoming a B Corp. Learn how Genusee, an eyewear brand, built a sustainable supply chain and positively impacts its community, offering a blueprint for other ecommerce operators to redefine their business with purpose and profitability.
Key takeaways
To qualify as a B Corp, integrate social and environmental impact into your company's articles of incorporation, ensuring a legal commitment to stakeholders beyond shareholders.
Implement a circular economy model by designing products for longevity and recyclability, as Genusee did with eyewear, to minimize waste and maximize resource efficiency.
Prioritize inclusive hiring practices by actively recruiting from marginalized groups, such as formerly incarcerated individuals or at-risk youth, to create social impact and a diverse workforce.
Build a transparent and ethical supply chain by thoroughly vetting suppliers for their social and environmental practices, ensuring alignment with B Corp values from raw material to finished product.
Develop tangible social impact initiatives that go beyond donations, like Genusee's focus on supporting local communities and providing essential goods, to create measurable positive change.
Themes
brand strategyethical supply chainsocial impactsustainable business models
On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer. Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all. Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned. It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of o
Frequently asked about this episode
What does this episode say about brand strategy?
To qualify as a B Corp, integrate social and environmental impact into your company's articles of incorporation, ensuring a legal commitment to stakeholders beyond shareholders.
What does this episode say about ethical supply chain?
Implement a circular economy model by designing products for longevity and recyclability, as Genusee did with eyewear, to minimize waste and maximize resource efficiency.
What does this episode say about social impact?
Prioritize inclusive hiring practices by actively recruiting from marginalized groups, such as formerly incarcerated individuals or at-risk youth, to create social impact and a diverse workforce.
What does this episode say about sustainable business models?
Build a transparent and ethical supply chain by thoroughly vetting suppliers for their social and environmental practices, ensuring alignment with B Corp values from raw material to finished product.
What does this episode say about brand strategy?
Develop tangible social impact initiatives that go beyond donations, like Genusee's focus on supporting local communities and providing essential goods, to create measurable positive change.
