2X eCommerce Podcast artwork

SE8 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First Business

2X eCommerce Podcast · with Ayo Disu · March 15, 2023 · 28 min

Summary

This episode offers a candid look into the challenges and triumphs of transforming Amazon-first businesses into brand-first entities post-acquisition. Ecommerce operators will gain valuable insights into the diligence required, from process analysis to customer research and financial relationship building, that underpins successful brand development and growth beyond marketplace dependence.

Key takeaways

Themes

brand strategybusiness growthmergers & acquisitions

Topics covered

amazon-first businessesbrand-first strategycustomer researchfinancial due diligencepost-acquisition integrationsupplier relationships

Episode description

On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands.On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure. Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn’t come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers. It’s an interesting episode as you’d hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives.-----------SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Sh

Frequently asked about this episode

What does this episode say about brand strategy?
Conduct thorough process analysis, customer research, and financial due diligence when acquiring businesses to uncover hidden opportunities and risks.
What does this episode say about business growth?
Prioritize building strong relationships with banks and suppliers, as these are critical for financial stability and growth, especially after an acquisition.
What does this episode say about mergers & acquisitions?
Understand that transitioning an Amazon-first business to a brand-first strategy requires significant effort beyond the acquisition itself, focusing on customer understanding and direct-to-consumer channels.
What does this episode say about brand strategy?
Be prepared for unexpected challenges, such as investment deals falling through, and learn to adapt by deeply understanding your company's internal workings and market position.

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