Jake Karls, co-founder of Mid-Day Squares, a CPG brand, shares how personal branding and authentic storytelling on social media can disrupt even billion-dollar industries. Learn how Mid-Day Squares built a passionate community, doubled sales, and secured significant investment by openly sharing their entrepreneurial journey, failures and all.
Key takeaways
Leverage personal branding and authentic storytelling across platforms like TikTok, Instagram, and YouTube to build a loyal community around your brand, rather than just acquiring customers.
Don't shy away from sharing the unfiltered journey of building your business, including setbacks and challenges, as this transparency fosters deeper customer connection and trust.
Focus on creating a 'challenger brand' identity by offering functional products and disrupting traditional markets, even in highly competitive spaces.
Prioritize community building over purely transactional relationships to cultivate loyal advocates who will drive organic growth and brand longevity.
Embrace an 'always be learning' mindset and adapt to overcome obstacles, as demonstrated by Mid-Day Squares' pivot from early failures to building a highly automated factory and securing significant investment.
On today’s episode, Kunle is joined by Jake Karls, Co-Founder of Mid-Day Squares, a food company that creates plant-based and healthy chocolate desserts.
Frequently asked about this episode
What does this episode say about brand storytelling?
Leverage personal branding and authentic storytelling across platforms like TikTok, Instagram, and YouTube to build a loyal community around your brand, rather than just acquiring customers.
What does this episode say about community building?
Don't shy away from sharing the unfiltered journey of building your business, including setbacks and challenges, as this transparency fosters deeper customer connection and trust.
What does this episode say about cpg/dtc strategy?
Focus on creating a 'challenger brand' identity by offering functional products and disrupting traditional markets, even in highly competitive spaces.
What does this episode say about personal branding?
Prioritize community building over purely transactional relationships to cultivate loyal advocates who will drive organic growth and brand longevity.
What does this episode say about brand storytelling?
Embrace an 'always be learning' mindset and adapt to overcome obstacles, as demonstrated by Mid-Day Squares' pivot from early failures to building a highly automated factory and securing significant investment.
