Beardbrand's founder Eric Bandholz reveals how they built a thriving men's grooming business by focusing on owned marketing strategies. The episode dives into their successful YouTube content approach, emphasizes authenticity over high production, and highlights the significant role of email marketing in driving sales and fostering customer relationships, all while opting out of major marketplaces like Amazon.
Key takeaways
Invest heavily in building an owned media channel like YouTube for top-of-funnel traffic; Beardbrand organically grew to 1M subscribers with over 1,000 episodes by focusing on authentic content, not just high production value.
Leverage retargeting strategies across mid and bottom-of-funnel to nurture leads generated from content platforms like YouTube.
Diversify traffic sources so no single channel accounts for more than 25% of sales to build a resilient business model.
Prioritize email acquisition and implement automated email flows to drive significant revenue; Beardbrand attributes 15% of its sales to email marketing.
Embrace an 'off Amazon' strategy and explore brick-and-mortar retail to build a strong, independent brand presence and foster direct customer relationships.
Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon. Here is a summary of what was discussed: They are bootstrapped and decided to be creative in order to drive traffic through YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers and just over 1,000 episodes so far. They nurture traffic with mid-of-funnel and bottom-of-funnel retargeting YouTube is not looking for high production content - they are looking for authenticity BeardBrand Alliance - is a new YouTube channel that they intend posting only 'How to' videos Eric is an embodiment of the brand, he is passionate about telling their story They are also in bricks-and-mortar stores but not on Amazon, eBay or Jet. No traffic source generates over 25% of sales Email acquisition is a central focal point Email marketing accounts for 15% of sales and they set up their automated flows since 2015 ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and u
Invest heavily in building an owned media channel like YouTube for top-of-funnel traffic; Beardbrand organically grew to 1M subscribers with over 1,000 episodes by focusing on authentic content, not just high production value.
What does this episode say about brand & content?
Leverage retargeting strategies across mid and bottom-of-funnel to nurture leads generated from content platforms like YouTube.
What does this episode say about email & sms?
Diversify traffic sources so no single channel accounts for more than 25% of sales to build a resilient business model.
What does this episode say about founder & leadership?
Prioritize email acquisition and implement automated email flows to drive significant revenue; Beardbrand attributes 15% of its sales to email marketing.
What does this episode say about dtc strategy?
Embrace an 'off Amazon' strategy and explore brick-and-mortar retail to build a strong, independent brand presence and foster direct customer relationships.
