This episode emphasizes the critical importance for ecommerce businesses to invest in owned marketing channels like email, SMS, Facebook Messenger, and push notifications. It highlights that owned channels are significantly more cost-effective than paid acquisition and provides actionable strategies for cross-channel messaging and list building to maximize customer engagement and retention.
Key takeaways
Implement a diversified owned channel strategy, including email, SMS, Facebook Messenger, and push notifications, rather than relying solely on paid acquisition.
Avoid duplicating messages across different owned channels; instead, create a sequential follow-up chain (e.g., SMS following an email with a "did you get our email?" message).
Prioritize early investment in building out owned marketing channels and subscriber lists, as these are more cost-effective for long-term customer engagement.
Develop a coordinated content calendar for owned channels, considering timing and cadence (e.g., 2-4 week cycles) to optimize message delivery and prevent customer fatigue.
Actively cross-pollinate subscriber lists by using one channel to drive sign-ups on another (e.g., sending an email campaign to encourage SMS subscriptions).
Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS. Here has a very interesting take on execution, Don't repeat the exact message across messaging channels Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?' Owned marketing is significantly cheaper than paid, invest in these channels early on. Map out your plan in a coordinated way, time of day, time week, message 2-4 week cadence Cross-pollinating lists - send email to get SMS subscribers 7-10 cents a message - SMS 1 cent a message Get email addresses, cell numbers, messenger and push notification subscriptions from customers. Follow Jeremy: Podcast: https://messengermastermind.co Agency: https://erebral.com/ LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s
Implement a diversified owned channel strategy, including email, SMS, Facebook Messenger, and push notifications, rather than relying solely on paid acquisition.
What does this episode say about customer retention?
Avoid duplicating messages across different owned channels; instead, create a sequential follow-up chain (e.g., SMS following an email with a "did you get our email?" message).
What does this episode say about paid acquisition?
Prioritize early investment in building out owned marketing channels and subscriber lists, as these are more cost-effective for long-term customer engagement.
What does this episode say about email & sms?
Develop a coordinated content calendar for owned channels, considering timing and cadence (e.g., 2-4 week cycles) to optimize message delivery and prevent customer fatigue.
What does this episode say about email & sms?
Actively cross-pollinate subscriber lists by using one channel to drive sign-ups on another (e.g., sending an email campaign to encourage SMS subscriptions).
