Master Facebook's Campaign Budget Optimization (CBO) to scale your ad efforts. This episode breaks down how CBO leverages machine learning for automated budget allocation across ad sets, moving away from individual ad set budgets by September 2019. Learn practical strategies for structuring CBO campaigns, optimizing for performance, and aggressively scaling your profitable ads while avoiding common pitfalls.
Key takeaways
Understand that CBO will be the only budget setting option on Facebook starting September 2019, so adapt now.
Implement CBO effectively by first testing audiences and ads, then using 1-day optimization at the ad set level for best results.
Allocate larger budgets for CBO campaigns (minimum $100 per ad set, or $500 for a 5-ad set campaign) to give Facebook's machine learning enough data to optimize.
Scale CBO campaigns aggressively (500-1000% budget increases are possible) but monitor frequencies and performance to prevent ad fatigue.
Utilize automated rules to quickly pause underperforming ads within CBO campaigns, as CBO can rapidly spend on inefficient creatives.
What does this episode say about paid acquisition?
Understand that CBO will be the only budget setting option on Facebook starting September 2019, so adapt now.
What does this episode say about analytics & attribution?
Implement CBO effectively by first testing audiences and ads, then using 1-day optimization at the ad set level for best results.
What does this episode say about ai & automation?
Allocate larger budgets for CBO campaigns (minimum $100 per ad set, or $500 for a 5-ad set campaign) to give Facebook's machine learning enough data to optimize.
What does this episode say about paid acquisition?
Scale CBO campaigns aggressively (500-1000% budget increases are possible) but monitor frequencies and performance to prevent ad fatigue.
What does this episode say about paid acquisition?
Utilize automated rules to quickly pause underperforming ads within CBO campaigns, as CBO can rapidly spend on inefficient creatives.
