This episode features Mark Patchett, Marketing Director at Trouva, a marketplace that grew 1,509% in 18 months. It offers a playbook for ecommerce growth in 2019 by detailing Trouva's strategies in curating products, handling payments, and fulfilling orders for boutique retail shops across the UK and Europe. Ecommerce operators can learn how to leverage a platform approach to scale rapidly and maintain a consistent customer experience.
Key takeaways
Understand the power of a curated marketplace model to rapidly scale boutique retail businesses, even in a competitive landscape.
Explore how centralizing logistics, payments, and customer service for multiple vendors can drive significant growth and consistency.
Analyze Trouva's marketing-led growth strategy, which resulted in 1,509% growth in 18 months, by focusing on platform benefits for partner stores.
Consider how to eliminate typical online store maintenance burdens for sellers by providing comprehensive software, customer service, and delivery solutions.
Learn about the advantages of operating across multiple regions (UK and Europe) and how a robust platform can support such expansion.
Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over
Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series
10X Your Top of the Funnel Traffic
Run Flash Sales
Evaluate customer feedback - get feedback from customers, customer support logs.
Personalize your brand
What does this episode say about amazon & marketplaces?
Understand the power of a curated marketplace model to rapidly scale boutique retail businesses, even in a competitive landscape.
What does this episode say about retail & omnichannel?
Explore how centralizing logistics, payments, and customer service for multiple vendors can drive significant growth and consistency.
What does this episode say about founder & leadership?
Analyze Trouva's marketing-led growth strategy, which resulted in 1,509% growth in 18 months, by focusing on platform benefits for partner stores.
What does this episode say about amazon & marketplaces?
Consider how to eliminate typical online store maintenance burdens for sellers by providing comprehensive software, customer service, and delivery solutions.
What does this episode say about amazon & marketplaces?
Learn about the advantages of operating across multiple regions (UK and Europe) and how a robust platform can support such expansion.
