SE3 EP69: Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000
2X eCommerce Podcast · with Founder of Medterra CBD · December 21, 2018 · 31 min
Summary
This episode highlights how Medterra CBD achieved over $750,000 in Black Friday and Cyber Monday sales with limited advertising options. They leveraged influencer marketing, weekly email newsletters, and a focused promotional schedule to drive significant revenue and cultivate a strong direct-to-consumer brand, proving that strong customer relationships and strategic timing can overcome advertising restrictions.
Key takeaways
Despite advertising restrictions for CBD products, Medterra generated over $750,000 in BFCM sales by focusing on influencers and email marketing instead of paid social/search.
Implement a focused promotional calendar, only running Black Friday and Cyber Monday events with a pause in between, to create urgency and maximize impact.
Prioritize customer experience with same-day dispatch for orders placed before 1 PM and a dedicated customer service team to foster strong return customer rates.
Utilize weekly email newsletters to nurture and prime your audience for upcoming sales events, leading to higher conversions when promotions launch.
For products with advertising restrictions, invest heavily in influencer marketing and direct email communication to build brand awareness and drive sales.
On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following: Influencers Weekly email newsletters to prime up their audience They only ran a Black Friday event Paused over the Weekend And then Ran a Cyber Monday event CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team. It was an incredibly successful Black Friday and Cyber Monday event. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
Despite advertising restrictions for CBD products, Medterra generated over $750,000 in BFCM sales by focusing on influencers and email marketing instead of paid social/search.
What does this episode say about influencer & creator?
Implement a focused promotional calendar, only running Black Friday and Cyber Monday events with a pause in between, to create urgency and maximize impact.
What does this episode say about dtc strategy?
Prioritize customer experience with same-day dispatch for orders placed before 1 PM and a dedicated customer service team to foster strong return customer rates.
What does this episode say about customer retention?
Utilize weekly email newsletters to nurture and prime your audience for upcoming sales events, leading to higher conversions when promotions launch.
What does this episode say about email & sms?
For products with advertising restrictions, invest heavily in influencer marketing and direct email communication to build brand awareness and drive sales.
