Join Josh Elizetxe, founder of SNOW, as he shares the strategies behind building an 8-figure beauty tech brand. Discover how SNOW leverages influencer marketing with major celebrities, employs omnichannel strategies, and focuses on long-term brand building to achieve over $2M in monthly revenue. This episode is packed with actionable advice for DTC founders looking to scale their businesses and establish a lasting brand presence.
Key takeaways
Focus on building a long-term brand vision, ensuring daily decisions align with overarching goals, as demonstrated by SNOW's strategic growth.
Implement an omnichannel marketing approach to maximize reach and engagement, coordinating efforts across various platforms.
Leverage influencer marketing by collaborating with high-impact personalities like Floyd Mayweather and Rob Gronkowski to boost brand visibility and credibility.
Repurpose influencer-generated content for paid advertising campaigns on platforms like Facebook and Instagram to amplify reach and lower ad costs.
Utilize email automation tools like Klaviyo to set up essential flows such as cart abandonment, upsells, and win-back campaigns, integrating with Facebook Audiences for better targeting.
This episode is a long one, I must warn you, but for good reason... Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library! He is the Founder of SNOW, and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product. SNOW is already clearing over $2M/month with $25M projected annual sales revenue. This interview is amongst my top 3 shows for 2018. We talk about: Building a Long Term Brand How the decisions you make on a daily basis connect to your long term vision Team building Omni-channel marketing How SNOW uses Instagram Influencers How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media How to leverage Influencer content assets in Facebook and IG Advertising Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar. It's a great interview. Let me know your thoughts about the interview in the comments area. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
Focus on building a long-term brand vision, ensuring daily decisions align with overarching goals, as demonstrated by SNOW's strategic growth.
What does this episode say about influencer & creator?
Implement an omnichannel marketing approach to maximize reach and engagement, coordinating efforts across various platforms.
What does this episode say about paid acquisition?
Leverage influencer marketing by collaborating with high-impact personalities like Floyd Mayweather and Rob Gronkowski to boost brand visibility and credibility.
What does this episode say about retail & omnichannel?
Repurpose influencer-generated content for paid advertising campaigns on platforms like Facebook and Instagram to amplify reach and lower ad costs.
What does this episode say about brand & content?
Utilize email automation tools like Klaviyo to set up essential flows such as cart abandonment, upsells, and win-back campaigns, integrating with Facebook Audiences for better targeting.
