This episode highlights how one CBD brand achieved over $750,000 in Black Friday and Cyber Monday sales with zero Facebook ads and only two emails. It demonstrates the power of influencer marketing, email list nurturing, and exceptional customer experience in driving significant holiday revenue, especially for businesses with advertising restrictions.
Key takeaways
Leverage influencer partnerships and email newsletters to build audience anticipation for sales events, reducing reliance on paid ads.
Focus on a concentrated Black Friday and Cyber Monday sales approach, pausing during the weekend to create urgency and exclusivity.
Prioritize customer experience with fast shipping (e.g., same-day dispatch) and a dedicated customer service team to drive high return customer rates and word-of-mouth.
Utilize email automation tools like Klaviyo to implement pre-built flows for cart abandonment, upsells, and win-backs, maximizing customer lifetime value.
Even with advertising restrictions, cultivate a strong product and customer experience; this can still lead to substantial sales through organic channels and customer loyalty.
On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions. I specifically talk about the settings for: Audience Targeting Budget Ads and Placements ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
Leverage influencer partnerships and email newsletters to build audience anticipation for sales events, reducing reliance on paid ads.
What does this episode say about influencer & creator?
Focus on a concentrated Black Friday and Cyber Monday sales approach, pausing during the weekend to create urgency and exclusivity.
What does this episode say about customer retention?
Prioritize customer experience with fast shipping (e.g., same-day dispatch) and a dedicated customer service team to drive high return customer rates and word-of-mouth.
What does this episode say about dtc strategy?
Utilize email automation tools like Klaviyo to implement pre-built flows for cart abandonment, upsells, and win-backs, maximizing customer lifetime value.
What does this episode say about email & sms?
Even with advertising restrictions, cultivate a strong product and customer experience; this can still lead to substantial sales through organic channels and customer loyalty.
