This episode provides a tactical breakdown of essential email marketing strategies for Black Friday and Cyber Monday, focusing on immediate implementation for Q4 sales. It covers crucial email flows, segmentation, and timing to maximize conversions and generate repeat purchases during peak shopping seasons.
We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels. On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e. Black Friday Cyber Monday 12 Days to Christmas Shipping Deadlines Christmas Eve Gift Cards Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing. Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/ ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at klaviyo.com/boston
