This episode features Facebook Ads expert Depesh Mandalia, who shares strategies for profitably managing Facebook ad spend, especially in preparation for Q4. He draws on his experience helping a startup scale to $26.5M in 18 months using Facebook ads, offering valuable insights for ecommerce operators looking to optimize their paid acquisition efforts.
Key takeaways
Leverage Facebook Ads for significant scaling, as demonstrated by LostMyName's $26.5M growth in 18 months with Depesh's help.
Implement pre-built email automation flows like cart abandonment, upsells, and win-backs using tools like Klaviyo to maximize customer retention and conversion.
Integrate email marketing platforms with Facebook Audiences to create more targeted and effective ad campaigns.
Strategic planning for Q4 Facebook ad campaigns is crucial for maximizing ecommerce revenue during the critical holiday shopping season.
Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years. He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world. Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015. He has just launched a Facebook Ads course called: OWN Ecommerce in Q4 with Facebook Ads, available here: https://members.zasr.digital/facebookadsforecom And is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC The offer will be available until Tuesday 31st July 2018. This other Elite Facebook Ads Training Program that includes 1:1 coaching with Depesh over 3 months is available here: https://2xecommerce.com/depesh/ ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
What does this episode say about paid acquisition?
Leverage Facebook Ads for significant scaling, as demonstrated by LostMyName's $26.5M growth in 18 months with Depesh's help.
What does this episode say about dtc strategy?
Implement pre-built email automation flows like cart abandonment, upsells, and win-backs using tools like Klaviyo to maximize customer retention and conversion.
What does this episode say about customer retention?
Integrate email marketing platforms with Facebook Audiences to create more targeted and effective ad campaigns.
What does this episode say about paid acquisition?
Strategic planning for Q4 Facebook ad campaigns is crucial for maximizing ecommerce revenue during the critical holiday shopping season.
