SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce

2X eCommerce Podcast · May 16, 2018 · 33 min

Summary

This episode breaks down the most impactful announcements from Google I/O 2018 for ecommerce businesses. It covers advancements in AI like Google Assistant and Duplex, visual search with Google Lens, and crucial developments in web performance with AMP and Progressive Web Apps (PWAs). Ecommerce operators will learn how to leverage these technologies for faster sites, improved user experience, and potential new sales channels.

Key takeaways

• Implement AMP to achieve near-instant page load times (avg. 0.5 seconds) on Google Search results, significantly reducing bounce rates.
• Explore Progressive Web Apps (PWAs) to offer app-like experiences on the web, enhancing engagement and enabling features like push notifications for order updates.
• Optimize for visual search with Google Lens by ensuring product images are high-quality and accurately tagged, preparing for a future where customers can point and shop.
• Prioritize mobile site speed and user experience as Google pushes for faster web experiences with AMP and PWAs; a 3-second load time can cause over 50% of users to abandon a site.
• Adopt Google Pay best practices, including one-click checkout and guest checkout options, to streamline the payment process and reduce cart abandonment.
• Consider integrating voice search optimization into your SEO strategy as Google Assistant becomes more conversational and capable of handling complex queries.

Themes

Topics covered

Episode description

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past answers and parses multiple questions in one sentence Duplex - an AI personal assistant that schedules appointments for Google uses - Android P: An buttonless android device Bigger screen real estate Google Lens Point the phone’s camera an outfit, accessory or piece of furniture. Google will use object recognition machine learning to purchase the item online. If it does not find a match, it will find similar styles. Google is serious about Speed on the mobile web - it is achieving this with PWA and AMP AMP - frontend framework - acquisition Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search. AMP is a framework and library of components build on top of HTML specifically designed for performance AMP format mandates a number of rules about its pages that are again focused on maintaining performance but also on enabling caching And This ability to cache in remote in serve remotely is what enables platforms serving AMP to pre-render them effectively. Google Pay best practices by-passes forms and autocomplete pushing default payment method one-click checkout allow guest checkout show full breakdown Progressive Web Apps (PWAs) - overarching m

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Frequently asked about this episode

What does this episode say about ai & automation?

Implement AMP to achieve near-instant page load times (avg. 0.5 seconds) on Google Search results, significantly reducing bounce rates.

What does this episode say about conversion & cro?

Explore Progressive Web Apps (PWAs) to offer app-like experiences on the web, enhancing engagement and enabling features like push notifications for order updates.

What does this episode say about paid acquisition?

Optimize for visual search with Google Lens by ensuring product images are high-quality and accurately tagged, preparing for a future where customers can point and shop.

What does this episode say about analytics & attribution?

Prioritize mobile site speed and user experience as Google pushes for faster web experiences with AMP and PWAs; a 3-second load time can cause over 50% of users to abandon a site.

What does this episode say about ai & automation?

Adopt Google Pay best practices, including one-click checkout and guest checkout options, to streamline the payment process and reduce cart abandonment.

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