This episode provides ecommerce operators with five actionable strategies for scaling Facebook AdSets, moving beyond simply increasing spend. It details methods like duplicating winning ad sets, strategic budget increases, and leveraging new ad accounts, giving clear guidelines for when and how to implement each. The insights are crucial for optimizing ad performance and maximizing ROI in paid acquisition.
For media buying specific to eCommerce, check out 2xmedia.co. 4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days OPTION 4: Product Scaling Adding more products and testing these new products on Facebook OPTION 5: Export you winning ads from an existing Ad account Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.