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SE3 EP24: How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE

2X eCommerce Podcast · with Steve Dinelli · April 11, 2018 · 41 min

Summary

This episode reveals how top D2C brands like MVMT, Casper, and Brooklinen leveraged paid social media to achieve rapid, multi-million dollar growth. It provides strategies for scaling customer acquisition on platforms like Facebook, Pinterest, and Google, crucial for any ecommerce operator aiming for aggressive expansion and profitable growth.

Key takeaways

Themes

dtc strategypaid acquisitionanalytics & attribution

Topics covered

paid social media strategyfacebook ads for d2cpinterest advertisinggoogle ads for ecommercecustomer acquisition at scaledirect response marketing

Episode description

On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly. I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords. Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest. Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others. Do stay tuned! --- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

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Frequently asked about this episode

What does this episode say about dtc strategy?
Implement a diversified paid acquisition strategy across Facebook, Pinterest, and Google Ads to maximize reach and minimize platform reliance.
What does this episode say about paid acquisition?
Focus on direct-response ad creative and targeting to efficiently convert prospects into customers.
What does this episode say about analytics & attribution?
Utilize business consulting alongside ad management to ensure paid acquisition efforts align with overall rapid scaling goals.
What does this episode say about dtc strategy?
Integrate email automation tools like Klaviyo with paid social audiences to nurture leads and re-engage customers for upsells and win-backs.

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