This episode provides a concise roundup of key ecommerce news from March 2018, valuable for ecommerce operators to understand the evolving landscape. It covers significant retail closures, privacy concerns impacting marketing, and the shift to mobile-first SEO, offering insights into adapting strategies. Operators can gain a quick overview of influential events affecting their online businesses and marketing approaches.
Key takeaways
Brick-and-mortar retail continues to face challenges, as evidenced by significant store closures like Abercrombie and Toys R Us, emphasizing the need for robust online strategies.
The Facebook/Cambridge Analytica scandal highlights the increasing importance of data privacy and ethical marketing practices for all ecommerce businesses.
Google's move to a mobile-first index for SEO means optimizing for mobile is no longer optional but critical for organic search visibility.
Voice-based commerce and Google Shopping Actions were emerging as ways for retailers to compete with Amazon, signaling the importance of diversifying sales channels and exploring new technologies.
Email automation tools like Klaviyo offer significant opportunities for scaling ecommerce businesses through targeted flows like cart abandonment, upsells, and win-backs, directly integrating with platforms like Facebook Audiences.
On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of. Store closures: Abercrombie to close down 60 stores UK electronic’s retailers Maplin closing down Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder. Facebook / Cambridge Analytica - marketing lessons for ecommerce Google’s index for SEO has gone mobile first Voice based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon I’d like to make this end-of-month roundup regular. SPONSORS This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
What does this episode say about retail & omnichannel?
Brick-and-mortar retail continues to face challenges, as evidenced by significant store closures like Abercrombie and Toys R Us, emphasizing the need for robust online strategies.
What does this episode say about organic & seo?
The Facebook/Cambridge Analytica scandal highlights the increasing importance of data privacy and ethical marketing practices for all ecommerce businesses.
What does this episode say about email & sms?
Google's move to a mobile-first index for SEO means optimizing for mobile is no longer optional but critical for organic search visibility.
What does this episode say about ai & automation?
Voice-based commerce and Google Shopping Actions were emerging as ways for retailers to compete with Amazon, signaling the importance of diversifying sales channels and exploring new technologies.
What does this episode say about retail & omnichannel?
Email automation tools like Klaviyo offer significant opportunities for scaling ecommerce businesses through targeted flows like cart abandonment, upsells, and win-backs, directly integrating with platforms like Facebook Audiences.
