2X eCommerce Podcast artwork

SE3 EP19: Ecommerce Email Funnels - how to STOP leaking revenue in your funnels w/ Dylan Kelley

2X eCommerce Podcast · with Dylan Kelley · March 14, 2018 · 50 min

Summary

This episode is a must-listen for ecommerce operators looking to significantly boost revenue through effective email marketing. It breaks down the most impactful email funnels and provides actionable strategies to acquire, convert, and retain customers, ultimately stopping revenue leaks in your sales funnels.

Key takeaways

Themes

conversion rate optimizationcustomer retentione-commerce automationemail marketing

Topics covered

cart abandonmentemail automation flowsemail funnelsemail list growthemail marketing strategyklaviyorepeat purchasesretention serieswelcome series

Episode description

On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover:   - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels beyond the fundamentals   My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series.   Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/     SPONSORS This episode is brought to you by:   Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Frequently asked about this episode

What does this episode say about conversion rate optimization?
Implement a Welcome Series, Retention Series, and Cart Abandonment Series immediately to capture instant ROI.
What does this episode say about customer retention?
Leverage email marketing as the easiest way to generate revenue and rapidly grow your email list by converting subscribers into customers.
What does this episode say about e-commerce automation?
Utilize email automation tools like Klaviyo to streamline pre-built flows for cart abandonment, upsells, and win-backs, integrating with platforms like Facebook Audiences for enhanced targeting.
What does this episode say about email marketing?
Beyond the fundamental funnels, explore additional email strategies to further optimize customer engagement and drive repeat purchases.
What does this episode say about conversion rate optimization?
Consider a free 20-minute email marketing strategy session offered by Wavebreak to audit and optimize your current email marketing efforts.

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