To tap into a new, niche customer pool and gain a competitive edge, e-commerce businesses should seriously consider accepting Bitcoin and other cryptocurrencies. This episode reveals how integrating crypto payment solutions can expand your customer base and act as a powerful marketing tool, even for small merchants.
On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store. Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly. Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives. Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase. Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage. Download the show notes for this episode on: https://2xecommerce.com/podcast/ --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email a