2X eCommerce Podcast artwork

SE3 EP14: The Astronomical Growth of Shopify Plus

2X eCommerce Podcast · with David Moellenkamp · February 7, 2018 · 44 min

Summary

For mid-tier and enterprise ecommerce brands, Shopify Plus offers the flexibility, customization, and automation needed to scale. This episode highlights how Shopify Plus focuses less on technical tinkering and more on empowering businesses to accelerate marketing and sales efforts through its robust platform, app ecosystem, and streamlined integrations.

Key takeaways

Themes

business growth strategiesecommerce platformsmarketing automationplatform scalability

Topics covered

cart abandonment flowsdotstore domainsecommerce platform selectionemail marketing automationsaas for ecommerceshopify plus featuresupsell strategies

Episode description

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was:  Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box   The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products   At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind.    I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap.     David Moellenkamp is the Director of Product at Shopify Plus,  where he is focused on building products to solve the problems of Shopify’s highest volume merchants.   Prior to joining Shopify,  David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.     --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.  and Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart aband

Frequently asked about this episode

What does this episode say about business growth strategies?
Shopify Plus allows mid-tier and enterprise brands to reduce technical overhead and reallocate resources towards marketing and sales by leveraging its out-of-the-box features and app store.
What does this episode say about ecommerce platforms?
Leverage Shopify Plus for its agility and speed to market, especially when scaling a growing ecommerce business that requires advanced customization and automation.
What does this episode say about marketing automation?
Implement email automation tools like Klaviyo to reactivate dormant customers, recover abandoned carts, and execute upsell strategies effectively.
What does this episode say about platform scalability?
Consider using a .STORE domain name for its brandability and memorability, which can enhance your retail brand's online presence.

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