This episode dives into how SCANDIS, a traditional furniture retailer, successfully launched its eCommerce arm, boosting overall sales. Learn how to leverage Shopify Plus for a lean team, optimize SEO and paid acquisition, and create synergy between online and offline channels to almost double retail branch sales.
SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado, Minnesota and Illinois. They made their foray into ecommerce for the very first time earlier in the year, in February and have not looked back since. I interviewed their web marketing manager - Julio Giannotti and he shared a tonne of insights with me; here's a summary: why and how they got started with Shopify Plus, their lean ecommerce team, challenges scaling their operations, the SEO marketing and paid acquisition strategy, automation of with Shopify Plus' Launchpad and Flow apps how they cleverly use their sales reps as affiliates** how physical retail and ecommerce build synergies to driving, even more, sales for their business, how they almost doubled sales across retail branches when they launched their ecommerce site his killer Shopify app recommendations It's a value-packed episode. --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendri