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SE2 EP22: SHOPIFY PAY & the Instant Payments Space.

2X eCommerce Podcast · July 3, 2017 · 15 min

Summary

This episode reveals how instant payment solutions, particularly Shopify Pay, can dramatically reduce checkout friction and boost conversion rates for online retailers. Learn how streamlining your checkout from 16 to 2 fields can curb cart abandonment and improve the customer experience, ultimately leading to significant sales growth. This is critical for any e-commerce operator looking to optimize their conversion funnel.

Key takeaways

Themes

shopify & ecommerce platformsconversion & crocustomer retention

Topics covered

ecommerce checkout optimizationshopping cart abandonment reductionshopify pay mechanicsinstant payment solutions comparisontwo-factor authentication securitypayment friction impact on conversionuser experience in checkout

Episode description

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud? INSTANT PAY SOLUTIONS most major players are rolling out solutions… PAYPAL EXPRESS - in most cases takes 2 clicks AMAZON PAYMENTS- takes 2 clicks APPLE PAY - 2 steps STRIPE - in most cases 2 steps ANDROID PAY - 2 steps The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY Why? Introduced in April at their developer conference IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields. SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here! SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase. ....your turn! ★ Support this podcast ★

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Implement instant payment solutions like Shopify Pay to reduce checkout fields from an average of 16 to as few as 2, significantly cutting down on cart abandonment.
What does this episode say about conversion & cro?
Utilize two-factor authentication in your payment process to enhance security while maintaining a fast and frictionless user experience.
What does this episode say about customer retention?
Analyze the impact of expedited checkouts on your conversion rates, noting Shopify’s claim of an 18% increase for returning customers and a 40% speed-up in the overall process.
What does this episode say about shopify & ecommerce platforms?
Evaluate existing instant payment options like PayPal Express, Amazon Payments, Apple Pay, Stripe, and Android Pay to understand the competitive landscape and identify the best fit for your store.
What does this episode say about shopify & ecommerce platforms?
Consider how Shopify Pay’s seamless integration across all Shopify stores can unify and optimize your checkout experience, even with the flexibility to opt-out if it doesn

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