This episode dives into the critical role of frictionless commerce, particularly focusing on Shopify Pay as a game-changer in instant payment solutions. It highlights how optimizing the checkout process and reducing cart abandonment can significantly boost bottom-line revenue without increasing traffic. The episode makes a strong case for Shopify Pay, detailing its functionality and potential to revolutionize online retail transactions for Shopify merchants by simplifying repeat purchases.
Key takeaways
Implement instant payment solutions like Shopify Pay, PayPal Express, or Amazon Pay to reduce checkout friction and cart abandonment, even if it's just by a percentage point.
For Shopify merchants, enable Shopify Pay to potentially speed up checkout by 40% and increase conversions by 18% for returning customers, leveraging Shopify's brand equity.
Push form entry as early as possible in the checkout process to improve the effectiveness of instant payment solutions and streamline the user experience.
Consider Shopify for its simplicity and user experience when bringing a product to market, especially in conjunction with Shopify Pay's potential benefits.
Actively monitor user adoption rates of new payment technologies like Shopify Pay and review end-of-year figures for performance insights on your own store and the broader market.
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud? INSTANT PAY SOLUTIONS most major players are rolling out solutions… PAYPAL EXPRESS - in most cases takes 2 clicks AMAZON PAYMENTS- takes 2 clicks APPLE PAY - 2 steps STRIPE - in most cases 2 steps ANDROID PAY - 2 steps The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY Why? Introduced in April at their developer conference IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields. SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here! SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase. ....your turn!
What does this episode say about shopify & ecommerce platforms?
Implement instant payment solutions like Shopify Pay, PayPal Express, or Amazon Pay to reduce checkout friction and cart abandonment, even if it's just by a percentage point.
What does this episode say about conversion & cro?
For Shopify merchants, enable Shopify Pay to potentially speed up checkout by 40% and increase conversions by 18% for returning customers, leveraging Shopify's brand equity.
What does this episode say about customer retention?
Push form entry as early as possible in the checkout process to improve the effectiveness of instant payment solutions and streamline the user experience.
What does this episode say about shopify & ecommerce platforms?
Consider Shopify for its simplicity and user experience when bringing a product to market, especially in conjunction with Shopify Pay's potential benefits.
What does this episode say about shopify & ecommerce platforms?
Actively monitor user adoption rates of new payment technologies like Shopify Pay and review end-of-year figures for performance insights on your own store and the broader market.
