SE2 EP19: QUALITY OF INFORMATION YOU CONSUME

2X eCommerce Podcast · April 10, 2017 · 18 min

Summary

To excel in e-commerce, cut through the noise by building a robust information diet. This episode outlines a strategic approach to sourcing credible knowledge, from books and academic papers to curated masterminds, ensuring your decisions are based on truth, not hype.

Key takeaways

• Instead of Google or social media, start your research for new ventures by reading 2-4 authoritative books and seeking out academic and rigorously researched sources.
• Form a virtual mastermind or round table of trusted experts who have achieved what you aim to do, leveraging their no-strings-attached advice.
• Before engaging consultants, seek insights from those who've successfully navigated similar challenges; this helps you discern valuable advice from 'yes-men' or overly aggressive coaches.
• Utilize platforms like iTunes podcast search, Mixergy, and EOFire apps to find in-depth interviews and conversations, prioritizing content from proven practitioners.
• Develop a critical eye for Q&A sites like Quora and Reddit, learning to distinguish genuine insights from self-promotion and marketing plugs.

Themes

Topics covered

Episode description

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations   KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict) Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new: What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve Being part of a mastermind can help you connect with people that have done it before Consultants and Advisors: The extremes - the nasty coach vs. the YES man You are essentially looking for the truth You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you I personally search iTunes: iTunes search is still the most versatile app for searching p

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Frequently asked about this episode

What does this episode say about decision making?

Instead of Google or social media, start your research for new ventures by reading 2-4 authoritative books and seeking out academic and rigorously researched sources.

What does this episode say about expert collaboration?

Form a virtual mastermind or round table of trusted experts who have achieved what you aim to do, leveraging their no-strings-attached advice.

What does this episode say about information sourcing?

Before engaging consultants, seek insights from those who've successfully navigated similar challenges; this helps you discern valuable advice from 'yes-men' or overly aggressive coaches.

What does this episode say about strategic learning?

Utilize platforms like iTunes podcast search, Mixergy, and EOFire apps to find in-depth interviews and conversations, prioritizing content from proven practitioners.

What does this episode say about decision making?

Develop a critical eye for Q&A sites like Quora and Reddit, learning to distinguish genuine insights from self-promotion and marketing plugs.

Listen

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