In 2017, video marketing is a largely untapped opportunity for ecommerce businesses. This episode emphasizes that while difficult, producing video content across various formats like live streams, pre-recorded videos, and vlogs can significantly differentiate your brand and drive sales in a "video-first world."
Key takeaways
Embrace video marketing because its difficulty means fewer competitors are doing it effectively, providing a significant edge.
Invest in internal capabilities or outsource to professionals proficient in video editing software like Final Cut Pro or Adobe Premiere.
Leverage livestreamed video for real-time audience engagement, as it was projected to explode in 2017.
Incorporate daily video blogs (vlogs) to build a personal brand and foster deeper connections with your audience.
Utilize both pre-recorded and real-time video content to build a comprehensive video marketing strategy.
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER I cover three types of video content: Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages. This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/
