SE2 EP15: Why Video Marketing Gives You An Edge Over Competitors (PART 1)

2X eCommerce Podcast · February 27, 2017 · 17 min

Summary

For ecommerce operators, video marketing is no longer optional but a critical differentiator. This episode emphasizes that while video marketing is challenging, its low adoption rate among competitors makes it a high-leverage activity for gaining an edge in 2017. Businesses need to embrace various video formats, including live streams, pre-recorded content, and daily vlogs, to engage audiences and build brand authority.

Key takeaways

• Invest in video editing capabilities or talent to produce high-quality video content (e.g., Final Cut Pro or Adobe Premier).
• Prioritize live-streamed video for real-time audience engagement, as it was projected to explode in 2017.
• Develop a strategy for daily video blogs (vlogs) to build a personal brand and foster deeper connections with your audience.
• Recognize that the difficulty of video marketing is an advantage, as it means fewer competitors are effectively utilizing it.
• Experiment with different video content types (live, pre-recorded, vlogs) to see what resonates best with your target demographic.

Themes

Topics covered

Episode description

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER  I cover three types of video content: Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.  This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/

Frequently asked about this episode

What does this episode say about brand building?

Invest in video editing capabilities or talent to produce high-quality video content (e.g., Final Cut Pro or Adobe Premier).

What does this episode say about content strategy?

Prioritize live-streamed video for real-time audience engagement, as it was projected to explode in 2017.

What does this episode say about video marketing?

Develop a strategy for daily video blogs (vlogs) to build a personal brand and foster deeper connections with your audience.

What does this episode say about brand building?

Recognize that the difficulty of video marketing is an advantage, as it means fewer competitors are effectively utilizing it.

What does this episode say about brand building?

Experiment with different video content types (live, pre-recorded, vlogs) to see what resonates best with your target demographic.

Listen

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