For fashion e-commerce businesses, Google Shopping is a powerful, yet often underutilized, channel. This episode provides actionable strategies to optimize your Google Shopping campaigns, from product titles and descriptions to leveraging search query reports, to drive conversions and even acquire email subscribers.
Key takeaways
If you have fewer than 100 SKUs, Google Shopping may not be an effective channel for your business.
Optimize your product titles by starting with the BRAND NAME and utilize the full 150-character limit.
Maximize your product descriptions by using the entire 5000-character limit to include a rich set of keywords.
Regularly review your AdWords search query report to identify new negative keywords and optimize existing ones.
Consider using Google Shopping to build your email list by focusing on capturing subscribers if immediate sales are not feasible for certain products.
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. Here are a few tips for Google Shopping: It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days Run promotions… Call Google for help….
Frequently asked about this episode
What does this episode say about conversion rate optimization?
If you have fewer than 100 SKUs, Google Shopping may not be an effective channel for your business.
What does this episode say about paid acquisition?
Optimize your product titles by starting with the BRAND NAME and utilize the full 150-character limit.
What does this episode say about product feed optimization?
Maximize your product descriptions by using the entire 5000-character limit to include a rich set of keywords.
What does this episode say about conversion rate optimization?
Regularly review your AdWords search query report to identify new negative keywords and optimize existing ones.
What does this episode say about conversion rate optimization?
Consider using Google Shopping to build your email list by focusing on capturing subscribers if immediate sales are not feasible for certain products.
