This episode is a tactical guide for optimizing your mobile checkout flow to maximize conversions. Kunle Campbell breaks down specific, actionable elements like simplifying address input, strategic placement of live chat, and offering diverse payment options, all crucial for reducing cart abandonment on mobile devices and increasing revenue for your online store.
Key takeaways
Implement a single-field address input linked to a postcode finder to drastically simplify data entry on mobile.
Integrate popular express payment options like Apple Pay, PayPal, and Amazon Checkout to reduce friction and accelerate the buying process.
Strategic use of live chat, security badges, and clear delivery/return information within the checkout process can build trust and improve conversion rates.
Consider "quick buy" or "buy now" options to bypass the traditional checkout for certain products, catering to impulse purchases.
Optimize the voucher code claim process by making it a simple text link, preventing unnecessary clicks and complex interactions on mobile.
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover: Adding a Live Chat service Optimizing shipping options Voucher code claim should be a text link ADDRESS: Use a single field that MUST be LINKED to a postcode finder Remember to add KPIs: CAN WE HELP? Phone number + Opening Times Security badge for shopping confidence Delivery times Returns Use End to End buttons Single fields per row Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP there may be Android Pay in the not so distant future... NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement a single-field address input linked to a postcode finder to drastically simplify data entry on mobile.
What does this episode say about mobile commerce optimization?
Integrate popular express payment options like Apple Pay, PayPal, and Amazon Checkout to reduce friction and accelerate the buying process.
What does this episode say about user experience?
Strategic use of live chat, security badges, and clear delivery/return information within the checkout process can build trust and improve conversion rates.
What does this episode say about conversion rate optimization?
Consider "quick buy" or "buy now" options to bypass the traditional checkout for certain products, catering to impulse purchases.
What does this episode say about conversion rate optimization?
Optimize the voucher code claim process by making it a simple text link, preventing unnecessary clicks and complex interactions on mobile.
