To engineer e-commerce growth and digital transformation, selecting the right technology stack is paramount. This episode emphasizes that a tech stack must evolve with business growth stages and challenges, directly impacting customer experience and competitive advantage. It highlights the crucial role of expert advisors and team members in navigating platform selection and leveraging tools for scalability and personalized marketing.
The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With numerous platforms and applications available out there in the market, it’s vital to select technologies that enable you to deliver customer experiences that level up your business in your industry. Platform selection can be particularly tricky if you’re not familiar with the technical aspects of ecommerce development. This is why Bart Mroz, our guest and Co-founder of SUMO Heavy, reiterates how crucial it is to have a good advisor and team members that know this well from a tech standpoint. So to help you get a headstart in building your own tech stack, here’s Kunle and Bart Mroz conversation about digital transformation and technology-driven ecommerce growth using the right tools and platforms to scale your business. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind te