This episode provides a crucial roadmap for eCommerce businesses to not only survive but potentially thrive during the COVID-19 pandemic by focusing on people, operations, and strategic communication. It emphasizes the immediate, actionable steps businesses should take, spanning employee safety, supply chain resilience, and empathetic customer communication.
Key takeaways
Prioritize the safety and well-being of employees and customers above all else, ensuring warehouse staff safety and enabling remote work.
Proactively assess and secure your supply chain and delivery partners, including communicating with 3PLs to mitigate disruptions.
Communicate empathetically and transparently with customers across all channels, acknowledging the current climate and managing expectations.
Explore government grants, loans, and potential payment holidays with service providers to maintain financial stability.
Leverage opportunities to showcase your brand's human side through authentic actions, but avoid appearing opportunistic when offering support or freebies.
Actions to take in your eCommerce business right now in the wake of COVID-19 1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners 3. Governments will want eCommerce to function 4. Write to your customers immediately 5. Organise remote working 6. Communicate with your 3PL partners 7. Ensure your Warehouse staff are safe 8. Reach out to all service providers, see if you can secure any payment holidays 9. It is not business as usual and so be empathetic in all of your communications, social media, email, etc 10. Stay abreast on grants, loans and support from the government 11. Facebook business grants Coronavirus crisis has afforded brands a rare opportunity to show their human side—but in giving out freebies, they risk looking opportunistic. ----------- Daily Pulse - Klaviyo ----------- Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-bas
What does this episode say about supply chain & operations?
Prioritize the safety and well-being of employees and customers above all else, ensuring warehouse staff safety and enabling remote work.
What does this episode say about brand & content?
Proactively assess and secure your supply chain and delivery partners, including communicating with 3PLs to mitigate disruptions.
What does this episode say about founder & leadership?
Communicate empathetically and transparently with customers across all channels, acknowledging the current climate and managing expectations.
What does this episode say about supply chain & operations?
Explore government grants, loans, and potential payment holidays with service providers to maintain financial stability.
What does this episode say about supply chain & operations?
Leverage opportunities to showcase your brand's human side through authentic actions, but avoid appearing opportunistic when offering support or freebies.
