This episode provides a 9-point growth checklist for DTC marketing teams in 2020. It covers essential metrics like AOV, conversion rate, and traffic, alongside strategies for unified messaging, brand building, international expansion, and multi-channel selling. Actionable advice focuses on owning the customer experience and leveraging data for personalized marketing.
Key takeaways
Focus on the 'growth triad' of AOV, conversion rate, and traffic for foundational growth.
Unify your messaging across all channels to build a cohesive brand experience and reduce discounting.
Invest heavily in brand storytelling and visual content to evoke emotion and build community.
Prioritize understanding your customer through surveys and data to inform multi-channel and international expansion strategies.
Explore emerging channels like Messenger and consider headless commerce for future-proofing your sales infrastructure.
Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: The growth triad: AOV, Conversion Rate, Traffic (returning / new) Push Notifications SMS Unify your messaging strategy - synergise it Reduce the amount you're discounting Drive a lot of focus on brand Frame and tell your brand’s stories Leave visual and audio-visual footprints Work nurturing a community What emotions does your brand evoke Influencers Sell internationally Know your customers even more - carry out more surveys Drive multi-channel selling -> go headless and also explore new channels to sell e.g. messenger (email transactions might be a thing in 2020) ----------- SPONSORS: This episode is brought to you by: Klaviyo What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common? They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships. From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless. Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide. Rewind - Cloud Backups Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups. Rewind shou
