2X eCommerce Podcast artwork

SE05 EP01: Welcome to Season 5

2X eCommerce Podcast · January 28, 2020 · 14 min

Summary

This episode kicks off Season 5 of the 2X eCommerce Podcast, outlining a renewed focus on digital-native retail, DTC trends, and cross-border commerce. It introduces new content segments and emphasizes community engagement. Actionable insights include protecting your store with comprehensive backups and leveraging growth marketing platforms for personalized customer experiences, crucial for any DTC operator looking to scale and secure their business.

Key takeaways

Themes

dtc strategyshopify & ecommerce platformscustomer retentionai & automation

Topics covered

digital-native retailcross-border ecommerceecommerce backupsgrowth marketing platformscustomer data platformspersonalized marketingklaviyorewind backupsdtc trendscommunity engagement

Episode description

So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about Segments covering feedback from listeners and the community Episodes will be uploaded to the YouTube channel - it will be scrappy at the start but will improve as we progress A core focus on digital-native retail Focus on cross-border commerce or international ecommerce Join our Facebook group! ----------- SPONSORS: This episode is brought to you by: Klaviyo What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common? They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships. From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless. Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide. Rewind - Cloud Backups Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups. Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. Tr

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Frequently asked about this episode

What does this episode say about dtc strategy?
The podcast will focus on digital-native retail and cross-border commerce, indicating these are key growth areas for DTC brands to explore.
What does this episode say about shopify & ecommerce platforms?
Shopify and BigCommerce do not provide comprehensive backups; implement a third-party solution like Rewind to protect against data loss from human error, app issues, or CSV import errors.
What does this episode say about customer retention?
Utilize a growth marketing platform such as Klaviyo to gain a 360-degree view of your customers, enabling personalized marketing and deeper customer relationships.
What does this episode say about ai & automation?
Engage with the 2X eCommerce community via their Facebook group for additional insights and networking opportunities.
What does this episode say about dtc strategy?
Expect new content segments covering DTC news and listener feedback, offering current insights and addressing community questions.

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