Marina Larroude, a fashion industry veteran, discusses the critical need for agility in brand-retailer partnerships and challenging traditional wholesale purchasing timelines. She also highlights an untapped market for affordable, high-quality boots and shares insights from her career journey, emphasizing how brands can adapt to fast-paced market demands and identify new opportunities.
Key takeaways
Challenge traditional wholesale purchasing timelines to improve inventory management and reduce markdowns by embracing more flexible and responsive models.
Identify untapped market opportunities by deeply understanding consumer needs and providing value without compromising on design or quality, as demonstrated with affordable boots.
Develop a keen eye for emerging trends and consumer desires, leveraging editorial experience to inform product development and brand strategy.
Foster strong, agile brand-retailer partnerships that prioritize quicker decision-making and adaptation to rapidly changing market conditions.
Prior to taking the lead at Schutz International, Marina Larroude was vp and fashion director at Barneys New York, a role she took on after holding fashion director roles at Teen Vogue and Style.com. For this week's episode of the Glossy Podcast, Larroude joins Jill Manoff to talk about her multiple career changes within the world of fashion, the untapped market for good, affordable boots, and the reason brands should consider bucking the usual wholesale purchasing timeline.
What does this episode say about retail & omnichannel?
Challenge traditional wholesale purchasing timelines to improve inventory management and reduce markdowns by embracing more flexible and responsive models.
What does this episode say about product & merchandising?
Identify untapped market opportunities by deeply understanding consumer needs and providing value without compromising on design or quality, as demonstrated with affordable boots.
What does this episode say about founder & leadership?
Develop a keen eye for emerging trends and consumer desires, leveraging editorial experience to inform product development and brand strategy.
What does this episode say about retail & omnichannel?
Foster strong, agile brand-retailer partnerships that prioritize quicker decision-making and adaptation to rapidly changing market conditions.
