This episode reveals how ecommerce businesses on Shopify can leverage local, on-demand production to drastically cut shipping times, reduce costs, and operate more sustainably. Pal Naess from Gelato.com explains their global network of local printers, enabling creators to sell products worldwide while ensuring fast, reliable, and eco-friendly delivery. This approach minimizes customs issues, tax problems, and logistical headaches, offering a smart solution for scaling a global brand with local execution.
Key takeaways
Utilize local, on-demand printing networks to eliminate long international shipping times and reduce costs associated with customs and taxes, making global sales more efficient and reliable.
Expand product offerings beyond traditional apparel to include items like wall art (canvas, aluminum, posters with frames) and personalized goods, as local production makes shipping these fragile or customized items feasible worldwide.
Integrate seamlessly with platforms like Shopify and Etsy using provided interfaces to easily import designs and manage product listings, enabling rapid expansion of product catalogs.
Prioritize finding a unique niche and excelling within it. While global reach is important, exceptional product-market fit and customer satisfaction within your chosen segment are crucial for sustainable growth.
Don't fear global expansion; platforms like Gelato simplify the process by handling local production and logistics, making it feasible for early-stage and small businesses to access international markets from day one.
In this podcast episode, we discuss how to scale your Shopify business with local on-demand production for smarter, faster, and greener growth. Our featured guest on the show is Pal Naess, VP of Growth Projects at gelato.com. On the Show Today, You’ll Learn: Popular products among creators on global selling platforms.The future of global e-commerce and print-on-demand industry trends.How to scale e-commerce business with local on-demand production.The role of print-on-demand services in solv...
Frequently asked about this episode
What does this episode say about brand scaling?
Utilize local, on-demand printing networks to eliminate long international shipping times and reduce costs associated with customs and taxes, making global sales more efficient and reliable.
What does this episode say about global e-commerce logistics?
Expand product offerings beyond traditional apparel to include items like wall art (canvas, aluminum, posters with frames) and personalized goods, as local production makes shipping these fragile or customized items feasible worldwide.
What does this episode say about print-on-demand?
Integrate seamlessly with platforms like Shopify and Etsy using provided interfaces to easily import designs and manage product listings, enabling rapid expansion of product catalogs.
What does this episode say about sustainable e-commerce?
Prioritize finding a unique niche and excelling within it. While global reach is important, exceptional product-market fit and customer satisfaction within your chosen segment are crucial for sustainable growth.
What does this episode say about brand scaling?
Don't fear global expansion; platforms like Gelato simplify the process by handling local production and logistics, making it feasible for early-stage and small businesses to access international markets from day one.
