Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters

eCommerce MasterPlan · with Saxon Wright · 27 min

Summary

This episode features Saxon Wright, co-founder of two B Corps: Pablo & Rusty

Key takeaways

• Leverage your existing business learnings to fast-track new ventures,
• Embrace a hybrid B2B and B2C model: Huskee successfully sells wholesale to cafes and direct-to-consumer
• Utilize post-purchase marketing to educate customers on the deeper value and functionality of your
• Implement innovative solutions to common customer pain points (
• Explore Pinterest for paid advertising, as it is currently outperforming other channels

Themes

Topics covered

Episode description

Saxon Wright is Chairman and co-founder of two B Corps:Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores. In this episode we discuss:Customer education around sustainability Introducing an eco-friendly re-use scheme To B Corp or not to B CorpThe differences between D2C, Wholesale and International marketing Pinterest as a marketing platform Low cost, recyclable packaging Find out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:

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Frequently asked about this episode

What does this episode say about dtc strategy?

Leverage your existing business learnings to fast-track new ventures,

What does this episode say about brand & content?

Embrace a hybrid B2B and B2C model: Huskee successfully sells wholesale to cafes and direct-to-consumer

What does this episode say about supply chain & operations?

Utilize post-purchase marketing to educate customers on the deeper value and functionality of your

What does this episode say about dtc strategy?

Implement innovative solutions to common customer pain points (

What does this episode say about dtc strategy?

Explore Pinterest for paid advertising, as it is currently outperforming other channels

Listen

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