This episode emphasizes that consistent sales stem from consistent visibility. Many ecommerce businesses struggle because they don't get their products in front of enough people, nor do they track their current audience reach. The core takeaway is that before optimizing other areas, focus on understanding and expanding your product's exposure to potential customers to build reliable revenue.
Key takeaways
Identify and track metrics related to your product's reach and impressions to understand current visibility.
Benchmark your online product exposure against real-world scenarios (e.g., a craft fair with 10,000 attendees) to set realistic reach goals.
Prioritize strategies that increase overall product visibility and audience exposure as the foundational step for consistent sales.
Recognize that a feeling of "invisibility" often stems from insufficient product exposure, not a lack of product appeal.
Focus on getting products in front of more potential customers before deep-diving into conversion rate optimization or other sales funnel stages.
This week I'm doing something a little different on the Podcast.I'm going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I'm going to give you one thing to do each day.At the end of the week, you'll be 5 steps closer to being able to count on the sales you want every day, whether you're just starting out, or you're looking for significant growth this year.Let's start today with the thing most people miss.They're not getting their products in front of enough people.In fact, they don't even know how many people they are getting their product in front of.That's where the problem starts. They might feel "invisible", and not know what to do about it. In the last episode, I used the example of a huge outdoor craft fair with 10,000 people walking around. <span style="font-
