This episode provides a clear, actionable strategy for ecommerce operators to increase predictable daily sales by focusing on returning website visitors. By leveraging weekly email campaigns that create a knowledge gap and drive traffic back to product pages, businesses can significantly improve conversion rates and plug "leaky bucket" issues, leading to consistent revenue growth.
This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be 5 steps closer to being able to count on the sales you want every day, whether you're just starting out, or you're looking for significant growth this year. Today I'm giving you work to do that will help you get more returning visitors to your site. Do it, and you'll plug some holes in your leaky bucket, and you'll be on your way to increasing your Conversion Rate. Before we dive in, let's talk about something important When it comes to returning visitors, frequency, and recency are important. Frequency is the number of times someone visits your site, and recency is the time in between visits. And what you need to know today is that your goal is to get multiple visits in a short time period. When you do that - you'll massively increase the chances that person will buy If you think about your own behavior, you see why that happens. You see something you like, and then you visit it a few times. You might even show friends, but the more you visit, the higher the likelihood you'll buy. Today, I'm giving you work that is designed to get your web visitors back to your site multiple times in a short time frame. Here's what you'll do: Decide on a day of the week that you'll commit to sending an email campaign. It doesn't have to be a sale, or a special offer, but it does have to give the recipient a reason to click through to your site. The easy way to do this is to create a knowledge gap. Start a story in the email, and finish it on the product page. Even if it's simple like telling the reader abo