S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

Limited Supply · February 14, 2024 · 35 min

Summary

This episode cuts through the noise around Shopify, arguing that DTC brands need to diversify beyond a single platform. It offers actionable advice on optimizing Facebook ads, navigating the rise of TikTok Shop, and leveraging affiliate marketing, while dissecting the strategies of successful brands like Bloom Nutrition. This is a must-listen for DTC operators looking to stay ahead of the curve and make informed decisions about their tech stack and marketing spend.

Key takeaways

• Diversify your e-commerce platform strategy beyond Shopify; consider the rise of TikTok Shop and other emerging channels to avoid over-reliance on a single provider.
• Optimize Facebook ad campaigns by testing different ad set structures (e.g., one ad set with ten ads vs. one ad with one ad) to maximize efficiency and ROAS.
• Re-evaluate and potentially invigorate your affiliate marketing strategies, as the landscape is evolving, and it's far from "dead" if approached correctly.
• Analyze successful DTC fundraising stories like Bloom Nutrition to understand current investor expectations and average check sizes, particularly for brands looking to scale.
• Implement alternatives to traditional coupons, like Postscript CashBack, to improve customer retention and save margins by encouraging gift card use for future purchases.

Themes

Topics covered

Episode description

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.  America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead? Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?     Tune in for that—and more.      Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons.   Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.   Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited     00:00:24 - Maximizing Facebook Ad Campaign Efficiency 00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops 00:13:30 - The Future of Affiliate Marketing 00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition 00:25:18 - How Bloom Outshines the Competition 00:28:14 - Successful Fundraising Stories: Sanzo and nut pods 00:29:08 - Average Check Sizes in Fundraising 00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised 00:33:52 - Website Audit on the Next Episode     Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re l

Frequently asked about this episode

What does this episode say about dtc strategy?

Diversify your e-commerce platform strategy beyond Shopify; consider the rise of TikTok Shop and other emerging channels to avoid over-reliance on a single provider.

What does this episode say about paid acquisition?

Optimize Facebook ad campaigns by testing different ad set structures (e.g., one ad set with ten ads vs. one ad with one ad) to maximize efficiency and ROAS.

What does this episode say about finance & fundraising?

Re-evaluate and potentially invigorate your affiliate marketing strategies, as the landscape is evolving, and it's far from "dead" if approached correctly.

What does this episode say about shopify & ecommerce platforms?

Analyze successful DTC fundraising stories like Bloom Nutrition to understand current investor expectations and average check sizes, particularly for brands looking to scale.

What does this episode say about dtc strategy?

Implement alternatives to traditional coupons, like Postscript CashBack, to improve customer retention and save margins by encouraging gift card use for future purchases.

Listen

Listen on Spotify Listen on Apple Podcasts Show website