S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon
Limited Supply
· with null
· September 20, 2023
· 57 min
Summary
This episode uncovers critical lessons for Amazon sellers, dissecting why a top nutrition brand faced blacklisting and how an unknown bedding company dominates the marketplace. It also explores the evolving CPG landscape with the Hostess acquisition, challenging assumptions about "clean eating" and offering insights into balancing health trends with consumer preferences. A must-listen for navigating platform risks and understanding market dynamics.
Key takeaways
Understand Amazon's seller policies thoroughly; even top brands like Bloom Nutrition can face blacklisting, often for reasons less severe than public perception, highlighting the need for compliance and risk mitigation.
Niche products can achieve massive success on Amazon without widespread brand recognition; focus on specific customer needs and operational excellence to dominate a category, as exemplified by the unnamed bedding brand.
Leverage taste and indulgence in product development, especially in the CPG space, as consumer sentiment may be shifting away from unpalatable 'healthy' snacks, as seen with the Hostess acquisition.
Actively manage entrepreneurial anxiety by focusing on core business strategies and avoiding the pressure to constantly do more; learn from the successful bedding brand's focused approach.
Explore modern advertising solutions like Tatari that bring digital-like measurement and targeting to traditional channels like TV, enabling performance-driven marketing at scale.
How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?
Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier.
Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?
Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.
Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.
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Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Understand Amazon's seller policies thoroughly; even top brands like Bloom Nutrition can face blacklisting, often for reasons less severe than public perception, highlighting the need for compliance and risk mitigation.
What does this episode say about dtc strategy?
Niche products can achieve massive success on Amazon without widespread brand recognition; focus on specific customer needs and operational excellence to dominate a category, as exemplified by the unnamed bedding brand.
What does this episode say about brand & content?
Leverage taste and indulgence in product development, especially in the CPG space, as consumer sentiment may be shifting away from unpalatable 'healthy' snacks, as seen with the Hostess acquisition.
What does this episode say about founder & leadership?
Actively manage entrepreneurial anxiety by focusing on core business strategies and avoiding the pressure to constantly do more; learn from the successful bedding brand's focused approach.
What does this episode say about amazon & marketplaces?
Explore modern advertising solutions like Tatari that bring digital-like measurement and targeting to traditional channels like TV, enabling performance-driven marketing at scale.
