This episode breaks down the controversial marketing move by Olipop that's shaking up the beverage industry, the complex landscape of D2C marijuana sales in New York, and the surprising 'secret sauce' behind mommy bloggers' success. Tune in for actionable strategies on leveraging vulnerability for brand growth and navigating emerging, highly regulated markets.
Key takeaways
Analyze how sharing personal struggles can build stronger brand connections and audience loyalty, drawing lessons from the 'mommy blogger formula.'
Evaluate the potential risks and rewards of bold, attention-grabbing marketing tactics, using Olipop's recent press release as a case study.
Understand the political and regulatory hurdles of entering nascent D2C markets, specifically focusing on the cannabis industry in New York.
Explore the monetization strategies used by top mommy bloggers, including affiliate marketing, sponsored content, and product launches.
Consider how mobile commerce optimization, such as through dedicated apps, can significantly boost revenue for D2C brands, as highlighted by the sponsor Tapcart.
Make money with those mommies.
This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger.
Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pulled a Kendall Roy by dropping a press release bomb. But first, can Nik crack Moiz’s mall riddle? 0:00 The Riddle of the Moiz
9:26 Olipop
30:16 Marijuana
45:00 The Mommy Blogger Formula This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz:
Twitter: twitter.com/moizali
Analyze how sharing personal struggles can build stronger brand connections and audience loyalty, drawing lessons from the 'mommy blogger formula.'
What does this episode say about brand & content?
Evaluate the potential risks and rewards of bold, attention-grabbing marketing tactics, using Olipop's recent press release as a case study.
What does this episode say about influencer & creator?
Understand the political and regulatory hurdles of entering nascent D2C markets, specifically focusing on the cannabis industry in New York.
What does this episode say about finance & fundraising?
Explore the monetization strategies used by top mommy bloggers, including affiliate marketing, sponsored content, and product launches.
What does this episode say about dtc strategy?
Consider how mobile commerce optimization, such as through dedicated apps, can significantly boost revenue for D2C brands, as highlighted by the sponsor Tapcart.
