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S4 E3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO

Limited Supply · with Nik Sharma · May 3, 2023 · 55 min

Summary

This episode provides a critical look at current events in the ecommerce tech and DTC space. It dissects the risks and rewards of offshore hiring, offering concrete advice on avoiding recruitment scams. The hosts also analyze high-profile company situations, including a vitamin brand seeking a massive acquisition, alleged data holding by an SMS platform, and the anticipated Klaviyo IPO, offering a well-rounded view of challenges and opportunities for ecommerce operators.

Key takeaways

Themes

founder & leadershipfinance & fundraisingemail & smsai & automation

Topics covered

offshore hiring risksrecruitment scamsdtc brand valuationsms marketing data ownershipklaviyo ipo implicationsshopify mobile app solutions

Episode description

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped? This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work. Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists hostage, and debate how Klaviyo IPOing will pan out. Stay tuned for a lightning round, including the company vowing to clean that dirty retainer that’s been hiding underneath your bed for the last fifteen years. 0:00 Intro 1:50 Offshoring Employees 25:15 Sunday Naturals 31:26 Attentive’s Hostage Situation 40:19 Klaviyo Going Public 52:15 Lightning Round This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first two months free at https://tapcart.com/limited Check out Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

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Frequently asked about this episode

What does this episode say about founder & leadership?
Implement rigorous due diligence for offshore hiring, including background checks and verifying references, to avoid recruitment scams.
What does this episode say about finance & fundraising?
Understand the terms of service and data ownership policies of your marketing platforms (like SMS providers) to prevent vendor lock-in and ensure control over your customer data.
What does this episode say about email & sms?
Analyze the current M&A landscape and valuation methodologies for DTC brands to understand realistic sale expectations for your business.
What does this episode say about ai & automation?
Consider the broader market conditions and competitive landscape when evaluating the potential impact of major tech IPOs like Klaviyo's on the ecommerce ecosystem.
What does this episode say about founder & leadership?
Explore mobile app solutions like Tapcart to optimize mobile revenue performance for your Shopify store.

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