S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
Limited Supply · with Ty Haney · January 18, 2023 · 76 min
Summary
This episode provides a deep dive into how Ty Haney scaled Outdoor Voices to a $40M valuation by prioritizing community building and embracing unconventional strategies. Ecommerce operators will learn actionable tactics for fostering customer loyalty, optimizing mobile sales, and strategically deploying multiple growth channels to achieve significant scale and secure venture funding.
Key takeaways
Implement community-building initiatives to cultivate brand superfans and drive organic growth, as demonstrated by Outdoor Voices' success.
Develop a clear brand identity and "uniform" that resonates with your target audience to foster strong customer loyalty and differentiation.
Diversify your growth efforts beyond single channels by adopting a "paid channel flywheel" approach and integrating multiple acquisition strategies.
Optimize your mobile customer experience and leverage mobile apps to incentivize purchases and build superfans, as highlighted by Tapcart's role in boosting mobile revenue.
Don't shy away from 'zigging when others zag' to find unique market advantages and growth opportunities that competitors might overlook.
How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.
Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.
She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Follow Ty:
LinkedIn: linkedin.com/in/ty-haney-a4b1561a
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma Follow Moiz:
Twitter: twitter.com/moizali Timestamps:
00:00 Introduction
04:07 Normalizing Hard Things
05:14 High Stakes
06:13 The Shift To Female Fitness
09:02 Building The Uniform
13:11 Finding Joy In A Scrappy Startup
16:10 Baked In Excellence
19:54 Zigging When Others Zag
20:42 Budget Real Talk
23:17 Incentivizing Mobile Customers
28:11 The Online Sales Breakdown
33:22 Sticky Customers, Shifting Perspectives
35:27 The Paid Channel Flywheel
40:06 Three Strategies For Growth
45:53 Kudos From Moiz
46:28 How Quick Is Too Quick?
50:20 Slow And Steady As A Strategy
53:02 Shopping The AI Way
01:03:44 Building Superfans Through Apps
01:09:07 Helping CBD Not To Suck
01:14:00 Creating A Mobile Model For Ads
Implement community-building initiatives to cultivate brand superfans and drive organic growth, as demonstrated by Outdoor Voices' success.
What does this episode say about brand & content?
Develop a clear brand identity and "uniform" that resonates with your target audience to foster strong customer loyalty and differentiation.
What does this episode say about finance & fundraising?
Diversify your growth efforts beyond single channels by adopting a "paid channel flywheel" approach and integrating multiple acquisition strategies.
What does this episode say about founder & leadership?
Optimize your mobile customer experience and leverage mobile apps to incentivize purchases and build superfans, as highlighted by Tapcart's role in boosting mobile revenue.
What does this episode say about dtc strategy?
Don't shy away from 'zigging when others zag' to find unique market advantages and growth opportunities that competitors might overlook.
