S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
Limited Supply · with Moiz Ali · November 30, 2022 · 53 min
Summary
This episode provides a no-BS analysis of Black Friday performance for DTC brands, highlighting the unexpected success of plain text emails and the critical importance of optimized send times. It also dissects why Facebook remains the dominant advertising platform for many DTC businesses despite the rise of TikTok. Ecommerce operators will gain actionable strategies for maximizing holiday sales and improving their email and paid acquisition efforts.
Key takeaways
Implement plain text emails for Black Friday to cut through visual clutter and signal authenticity, leading to higher engagement.
Strategically optimize email send times based on audience behavior and time zones, rather than uniform deployment, to avoid offers being overlooked.
Leverage Facebook for its robust targeting capabilities and proven ROI in driving DTC sales and scaling operations, even while experimenting with newer platforms like TikTok.
Analyze social media ad spend data to understand key performance indicators and inform data-driven decisions for profitable growth during peak sales periods.
Avoid brand harm during aggressive sales by carefully managing the frequency and relevance of communications, especially during highly competitive events like Black Friday.
How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.
Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
03:57 What Would Moiz Do?
05:45 The Surprising Black Friday Email Win
08:56 Let’s Get Into The Stats
13:40 Now We Can Play Mariah Carey
17:29 SM Ad Spends In Numbers
23:01 Why An Early Black Friday Works For DTC Business
30:34 How Not To Harm Your Brand
35:38 How To Think About Send Times
48:16 How Facebook Thinks About Ads
Implement plain text emails for Black Friday to cut through visual clutter and signal authenticity, leading to higher engagement.
What does this episode say about paid acquisition?
Strategically optimize email send times based on audience behavior and time zones, rather than uniform deployment, to avoid offers being overlooked.
What does this episode say about dtc strategy?
Leverage Facebook for its robust targeting capabilities and proven ROI in driving DTC sales and scaling operations, even while experimenting with newer platforms like TikTok.
What does this episode say about analytics & attribution?
Analyze social media ad spend data to understand key performance indicators and inform data-driven decisions for profitable growth during peak sales periods.
What does this episode say about email & sms?
Avoid brand harm during aggressive sales by carefully managing the frequency and relevance of communications, especially during highly competitive events like Black Friday.
