S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference
Limited Supply · with Nik Sharma · July 27, 2022 · 62 min
Summary
This episode offers a candid look into the world of DTC brand acquisition, event management, and optimizing for major sales events like Prime Day. Learn from Nik Sharma's playbook on how to evaluate and acquire a DTC brand, alongside practical advice on maximizing platform collaborations and the often-overlooked pitfalls of traditional branding agencies. It's a must-listen for operators navigating M&A and seeking actionable growth strategies.
Key takeaways
Nik Sharma rejected three DTC brands before acquiring Long Wknd, emphasizing the importance of rigorous due diligence and a clear acquisition thesis.
Optimize for major sales events like Prime Day by understanding platform collaborations (e.g., Prime/Shopify) and preparing inventory and marketing strategies well in advance.
Prioritize authentic communication over PR-filtered conversations at industry events to gain genuine insights and build more meaningful connections.
Consider mobile app solutions like Tapcart for significantly higher conversion rates and push notification engagement compared to traditional email marketing.
Challenge the necessity of traditional branding agencies; sometimes, internal alignment and clear vision are more effective than external interventions.
How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.
You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Rate our podcast here: https://ratethispodcast.com/limitedsupply
Follow Nik:
Twitter: twitter.com/mrsharma Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Timestamps: Intro: 00:00 Grow NYC: 1:36 Nik’s Brand Latest: 11:11 Bootstrapping a Business: 29:52 Let’s Talk Prime:31:09 Diaper Talk: 32:27 The Prime/Shopify Collab: 44:41 Let’s Talk Stripe: 50:42 Don’t Hire a Branding Agency: 54:56 Why Moiz Hates Pringles: 56:17 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Nik Sharma rejected three DTC brands before acquiring Long Wknd, emphasizing the importance of rigorous due diligence and a clear acquisition thesis.
What does this episode say about finance & fundraising?
Optimize for major sales events like Prime Day by understanding platform collaborations (e.g., Prime/Shopify) and preparing inventory and marketing strategies well in advance.
What does this episode say about amazon & marketplaces?
Prioritize authentic communication over PR-filtered conversations at industry events to gain genuine insights and build more meaningful connections.
What does this episode say about brand & content?
Consider mobile app solutions like Tapcart for significantly higher conversion rates and push notification engagement compared to traditional email marketing.
What does this episode say about dtc strategy?
Challenge the necessity of traditional branding agencies; sometimes, internal alignment and clear vision are more effective than external interventions.
