2X eCommerce Podcast artwork

S07 EP16: 9-figure M&A Roll-ups and Product Innovation w/ Oren Schauble

2X eCommerce Podcast · with Oren Schauble · July 8, 2022 · 63 min

Summary

This episode dives into how consumer brands can differentiate and innovate their products to achieve better margins, drawing lessons from a 9-figure M&A roll-up. Learn how to leverage unconventional feedback sources for product improvement and sustained growth.

Key takeaways

Themes

brand strategybusiness growthcustomer feedbackproduct innovation

Topics covered

community-led product developmentconsumer brand growthm&a roll-upsmargin improvementproduct differentiationunscalable feedback

Episode description

On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins.

Frequently asked about this episode

What does this episode say about brand strategy?
Utilize "unscalable" feedback sources like Reddit threads to uncover authentic customer sentiment and identify product improvement opportunities.
What does this episode say about business growth?
Prioritize unique product differentiation strategies beyond basic features to capture market share and improve profit margins.
What does this episode say about customer feedback?
Foster a community-driven approach for product development to gather diverse perspectives and insights from fellow entrepreneurs, leading to more robust innovation.
What does this episode say about product innovation?
Learn from the M&A space's emphasis on identifying and acquiring valuable assets to better understand what makes a product or brand truly valuable and scalable.

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