Oren Schauble, a product expert, shares insights on product innovation, especially for consumer brands navigating the rapidly changing retail and e-commerce landscape. This episode covers how digital-native brands are disrupting traditional conglomerates by focusing on niche markets, optimizing supply chains through direct-to-factory relationships, and leveraging new approaches to product development for accelerated growth and profitability.
Key takeaways
Digital-native brands can achieve higher margins by sourcing directly from factories, bypassing middlemen, and utilizing platforms like Alibaba to connect with global manufacturers.
Focus on identifying and serving niche markets to build a million to five-million-dollar business, leveraging the agility of internet-based companies to disrupt larger, slower-moving incumbents.
Implement a rapid, iterative product development cadence, continuously reinventing products to stay competitive, especially in fast-paced industries like beauty.
When considering M&A, integrate innovation strategies for merged entities to ensure continued growth and avoid losing momentum in product development.
Explore crowdfunding not just for capital, but as a source of market interest and product validation that can inform and evolve your brand launch strategy.
On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins. Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn’t want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs. With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products. This episode is especially exciting as you’d hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you giv
What does this episode say about product & merchandising?
Digital-native brands can achieve higher margins by sourcing directly from factories, bypassing middlemen, and utilizing platforms like Alibaba to connect with global manufacturers.
What does this episode say about dtc strategy?
Focus on identifying and serving niche markets to build a million to five-million-dollar business, leveraging the agility of internet-based companies to disrupt larger, slower-moving incumbents.
What does this episode say about supply chain & operations?
Implement a rapid, iterative product development cadence, continuously reinventing products to stay competitive, especially in fast-paced industries like beauty.
What does this episode say about founder & leadership?
When considering M&A, integrate innovation strategies for merged entities to ensure continued growth and avoid losing momentum in product development.
What does this episode say about product & merchandising?
Explore crowdfunding not just for capital, but as a source of market interest and product validation that can inform and evolve your brand launch strategy.
