2X eCommerce Podcast artwork

S07 EP12: The Rise of ‘Save Now, Buy Later’ in Wake of BNPL - Accrue Savings w/ Michael Hershfield

2X eCommerce Podcast · with Michael Hershfield · June 10, 2022 · 40 min

Summary

Forget the financial instability of BNPL. This episode introduces 'Save Now, Buy Later' (SNBL) with Accrue Savings, a merchant-embedded model that rewards customer saving. Discover how SNBL fosters customer loyalty and financial stability for your ecommerce business, offering a powerful alternative to traditional credit-based purchasing.

Key takeaways

Themes

customer retentionecommerce innovationfinancial wellnesspayment solutions

Topics covered

buy now, pay later (bnpl) fraudcash rewards for savingcustomer loyalty programsecommerce payment modelsmerchant-embedded savingssave now, buy later (snbl)

Episode description

On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases.

Frequently asked about this episode

What does this episode say about customer retention?
Explore implementing a 'Save Now, Buy Later' option to attract a financially conscious customer segment and reduce fraud inherent in BNPL models.
What does this episode say about ecommerce innovation?
Leverage 'Save Now, Buy Later' to empower customers to save for higher-ticket purchases, converting sales that might otherwise be lost due to immediate cost barriers.
What does this episode say about financial wellness?
Investigate how a merchant-embedded savings program can differentiate your brand, fostering customer loyalty through financial empowerment and incentives.
What does this episode say about payment solutions?
Assess the potential of SNBL to improve cash flow and reduce chargebacks by shifting the financial burden from instant credit to customer-funded savings.
What does this episode say about customer retention?
Consider partnering with platforms like Accrue Savings to integrate a 'Save Now, Buy Later' solution, aligning with customer financial well-being while boosting sales.

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