2X eCommerce Podcast artwork

S06 EP58: How OpenStore is Providing Instant Exit Liquidity to Shopify Brands w/ Michael Rubenstein

2X eCommerce Podcast · with Michael Rubenstein · January 27, 2022 · 42 min

Summary

OpenStore offers a revolutionary solution for Shopify brands, providing instant liquidity and a fast, fair exit strategy. This episode reveals how to quickly get an offer for your e-commerce business and highlights the key metrics and attributes OpenStore values, helping you optimize your brand for maximum sale price even if you're not ready to sell today.

Key takeaways

Themes

business growthe-commerce valuationexit strategies

Topics covered

e-commerce business valuation metricsfunding new venturesinstant liquidity for dtc brandsopenstore's acquisition processselling an e-commerce businessshopify brand acquisition

Episode description

On today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore. Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity.

Frequently asked about this episode

What does this episode say about business growth?
Understand OpenStore's valuation criteria: Focus on metrics like consistent revenue, profit margins, and brand equity to maximize your selling price.
What does this episode say about e-commerce valuation?
Prepare your business for a quick sale: Ensure your financials are clear, operations are streamlined, and brand storytelling is compelling to attract buyers like OpenStore.
What does this episode say about exit strategies?
Explore exit opportunities early: Even if not selling immediately, knowing options like OpenStore can inform your growth strategy and business structure.
What does this episode say about business growth?
Leverage instant liquidity for new ventures: Understand how selling your current Shopify brand can quickly fund your next entrepreneurial project.

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