For ecommerce operators, 2022 will be defined by persistent supply chain challenges, the rise of retailers as marketplaces, and the growing importance of shoppable media. Businesses must adapt by diversifying their strategies and exploring new sales channels to meet customers where they are while navigating an evolving privacy landscape.
Key takeaways
Diversify your sales channels beyond traditional platforms; consider retailer-led marketplaces as a new avenue for growth, as more and more retailers are adopting this model to expand their offerings.
Investigate and integrate shoppable media formats into your marketing strategy to create more direct and frictionless purchasing paths for customers.
Proactively address potential supply chain disruptions by building resilience and diversifying sourcing, as these issues are expected to continue impacting inventory and fulfillment throughout 2022.
Prioritize first-party data strategies and understand the implications of the shifting privacy landscape to maintain effective customer engagement and personalization without relying heavily on third-party cookies.
Explore SaaS platforms that centralize operations and streamline processes to effectively manage complexity across multiple channels and adapt to rapid changes in the ecommerce environment.
Themes
digital marketingecommerce trendsmarketplace strategysupply chain management
On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.
Frequently asked about this episode
What does this episode say about digital marketing?
Diversify your sales channels beyond traditional platforms; consider retailer-led marketplaces as a new avenue for growth, as more and more retailers are adopting this model to expand their offerings.
What does this episode say about ecommerce trends?
Investigate and integrate shoppable media formats into your marketing strategy to create more direct and frictionless purchasing paths for customers.
What does this episode say about marketplace strategy?
Proactively address potential supply chain disruptions by building resilience and diversifying sourcing, as these issues are expected to continue impacting inventory and fulfillment throughout 2022.
What does this episode say about supply chain management?
Prioritize first-party data strategies and understand the implications of the shifting privacy landscape to maintain effective customer engagement and personalization without relying heavily on third-party cookies.
What does this episode say about digital marketing?
Explore SaaS platforms that centralize operations and streamline processes to effectively manage complexity across multiple channels and adapt to rapid changes in the ecommerce environment.
